Being
the sole listed drinking water company in Malaysia, Spritzer has always being
thriving in water business. Although there are competitors in and out of the
business, Spritzer is standing firm on its feet all these years. Focusing on
the market specifically for natural drinking water with the least flavouring,
Spritzer did a pretty good job differentiating themselves with the greenish and
bluish labelling which enables easy recognition. Despite establishing a strong
branding within Malaysia, Spritzer is not contained by their own achievements.
Instead, they go all out evaluating different kind of trends and expanding
their market shares by identifying those needs such as water dispenser and
vitamin water which is highly sought by modern families demanding equipment to
ease their house works burden and at the same time being able to maintain their
health in shape. As for their business nature, Spritzer don’t need much
research and development to survive in the market. With only one water
reservoir, all they need is to improve the extraction of mineral water.
However, this doesn’t apply to their recently launched water dispenser product.
When
it comes to consumer side, pricing is a major factor to be taken in
consideration whenever purchase is being made. With guaranteed quality,
Spritzer is of course priced higher than most of its competitors in the market in
terms of drinking and mineral water. Furthermore, water purifying systems are
made for easy maintenance and repairmen nowadays. Expansion of the use of
system will directly damage Spritzer newly launched water dispenser. (When you
have a trusted water dispenser or purifier, why would you buy the liquid behind
the plastic bottle anyway? No offense.) Finally, I notice that there is only
one water reserve which is able to provide raw water for the company. I mean
like what if something happens because it’s actually the company backbone? (Touch
wood)
According
to the table above, operating cash flows is growing at an annual rate of 5% for
the past 10 years. Looking into its efficiency ratio, both ratios performance are
moderate but not superior. Personally, I hope to uncover some of company with
higher efficiency, filtered out of my list.
Stock: SPRITZR Code: 7103
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